Foreelancing Workshop Cycle 6

Welcome to Foreelancing Workshop Cycle 6. TechHub Connect is back with another exciting workshop to help empower people so that they may contribute to the economy of Pakistan.

Foreelancing Workshop is an initiative of TechHub Connect (Project of Punjab Information Technology Board). As part of giving back to the community, TechHub Connect’s Management has empowered its top ranked in-house freelancers to share their knowledge. Together, we hold workshops for people who want to take up freelancing as a career. Since job creation for young people is an essential building block to achieving inclusive, sustainable growth, TechHub Connect aims to pioneer an innovative approach to provide low-skilled youth with access to freelancing business skills and capacity building support. By unlocking barriers to freelancing, Foreelancing Workshop Cycle 6 will contribute to employment generation and higher incomes. While also promoting young people’s self-confidence and greater trust in freelancing as a career.

Freelancers have always been heroes in the self-employment world. But, while the country routinely extols publicly acclaimed figures, there is a much larger world of wannabe freelancers to be found at the base of the pyramid. Thus, we will not only teach freelancing, but also polish your skills.

TechHub Connect believes that its support to Pakistan’s micro-freelancers will play a vital role in the return of a robust economy. This 2-week long workshop will be from Monday to Friday from 05:00pm to 07:00 pm. Shortlisted candidates will be learning Freelancing, Graphic Designing, WordPress and Search Engine Optimization (SEO). Each Workshop will aim to impart skills in a particular domain and also help aspiring freelancers make/further build on their profiles to kick start their online careers. This will include an introduction to the different freelancing platforms and will also teach them the importance of personal branding.

Once the workshop commences, here’s the schedule:

Module 1: Graphic Designing

Duration: 2 Weeks

Eligibility Criteria: 

  • Open for all (Students/Employed/Unemployed/Part-timers) etc.
  • Intermediate and having basic knowledge and interest in designing would be a plus.
  • One should have laptop with good specifications.

 

 Instructors: Mr. Mohsin Khan, Mr. Uzair Shah, Mr. Adnan Kashif

Course Outline:

  • Class Introduction
  • What is design? Difference between Graphic designer, UI/UX and illustrator
  • What is the scope and impact of design globally?
  • Today’s design trends
  • Fundamentals of design
  • Exercise: Color wheel, Typography and poster designs
  • Where to find design inspiration?
  • How to do design research?
  • Flat vs Realistic design
  • Images and filters
  • Class Practice exercises
  • What is a brand and how to build one?
  • Brand touchpoint and theory
  • Exercise: Create your own brand
  • Name, USP, Big Idea, Logo design, Stationary and Social Media
  • Continuity of brand development
  • Basics of website and Mobile application design
  • Today’s visual design language and design technicalities
  • Personal Branding.
  • How to sell your skills/services?
  • How to stay on top of the chart?
  • Blogging, online community participation
  • Best designers’ profiles and case studies
  • Self-learning, reading articles, seeing designs and listening podcasts
  • Summarizing the whole workshop
  • Key Takeaways

Module 2: WordPress

Duration: 2 Weeks

Eligibility Criteria: 

  • Open for all (Students/Employed/Unemployed/Part-timers) etc.
  • Intermediate and having basic knowledge of WordPress would be a plus.
  • One should have laptop with good specifications.

Instructors: Mr. Waqar Ahmad, Mr. Sheraz Khan, Mr. Adnan Nazir

Course Outline:

  • Introduction to Class
  • What is Web and How It Works
  • What is WordPress and Importance in Industry
  • Requirements to Setup WordPress
  • How to Use WordPress
  • What is Domain and Hosting
  • What is Database
  • Create a New Database and Connect With WordPress
  • Install WordPress on Local Server and Live Server
  • WordPress Dashboard and It’s Elements
  • What is WordPress Theme and How to Install and Setup
  • WordPress Plugins Installation Free and Paid Plugins
  • Create Pages and Blog Posts
  • Customization and Setting
  • Theme Customization
  • Navigation Menu and Sidebar
  • Modify Homepage and Import Sample
  • Customize Footer and Sidebar Elements
  • Create Custom Pages About Us, Contact Us, Services, Blog Page
  • Integrate Dynamic Google Map
  • Setup Contact Form & Autoresponder
  • Design a Basic WordPress Website
  • Customize CSS
  • Writing a New Post & Organizing Your Blog
  • Videos, Images to add into Post or Page
  • Social Media Integration( Facebook, Instagram, Twitter)
  • How to Install Manual Theme and Plugin via C-panel
  • Famous Page builders and use them to design a professional responsive page
  • Integrate with Mailing Service
  • How to Setup e-Commerce Store in WordPress
  • Install and Setup Woo-Commerce
  • Install e-Commerce Theme
  • Add different type of products into your e-Commerce Store
  • WordPress Speed Optimization
  • WordPress Security
  • Website Migration from Local Server to Live Server
  • Theme and Plugin Research
  • How to Sell WordPress Services to different Freelancing Platforms

 

Module 3: Search Engine Optimization (SEO)

Duration: 2 Weeks

Eligibility Criteria:

  • Open for all (Students/Employed/Unemployed/Part-timers) etc.
  • Intermediate and having basic knowledge and interest in SEO would be a plus.
  • One should have laptop with good specifications.

Instructors: Mr. Roheel Ashraf, Ms. Noreen Bashir

Course Outline:

  • SEO basics
  • Keyword Research and Analysis
  • Google Ad-Word Keyword Tool
  • Keywords Stuffing
  • Introduction of freelancing
  • Competitor Analysis
  • Static & Dynamic Vs WordPress Websites
  • Title Tag Creation
  • Meta Tags Creation
  • Heading Tags ( H1, H2, H3)
  • Content Optimization
  • Image Optimization
  • profile building at fiverr
  • On-page optimization
  • Off-page optimization
  • Link Building Methodology
  • Broken or Dead Links ( Check and Correction)
  • Inbound Links, Outbound Links
  • Do Follow & No Follow Links creating your third gig
  • SEO Tools and Management
  • Keyword Ranking Check Tool
  • Google Adword Keyword Tool Promote your gig
  • Google Updates
  • Search Engine Guidelines
  • How to deal with Clients

 

 

Please Note:

  1. You may apply for one or more skill trainings, depending on your availability. But please keep in mind that if you apply to multiple skill trainings, you will have to go through the application criteria of each skill which may or may not be different from one another.
  2. We only have a limited number of students that we can accommodate so the elective process is highly competitive.
  3. These trainings are free of cost and no application charges are levied.
  4. Only serious candidates are encouraged to apply.

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